Don't Dream. Do.

Don’t let yourself fall into the trap of wishing you had x, or dreaming of a future where you had y. For as long as you tell yourself that this is a dream or a wish, it will never come true. You need to want it, strive for it, work hard for it. Make it a goal, not just a dream.

A simple method to trick your mind into achieving this goal sooner is to make it (being your mind) believe that you have already achieved said goal, because as long as you are wishing or dreaming for it to come true, your mind will most likely drag you right back to where you started, we will call this the baseline for your life. As it is human nature to be afraid of the unknown and to curl back up into what is safe, you will need to make your mind believe that the goal has already been achieved, this is now the new baseline of your life.

For example, every habit or goal can be attributed to your personality. Say someone is a long term smoker, this is their personality. This person wants to quit smoking, their baseline at the moment is them being a smoker. They say ‘I am going to quit smoking’ or ‘I wish I wasn’t a smoker’. Saying these things mean that the person still believes that they still in fact, a smoker and therefore their personality is that of a smokers. Now, if this person begins saying things like ‘I’m not a smoker’ or ‘I do not smoke’ then they are telling their mind that their personality is now that of a non-smokers. This is their new baseline. They are no longer counting the days since their last cigarette.

Now putting this into a business perspective. If your goal is to own a successful business, dreaming won’t get you there. That is why they are called dreams. The best way to get there is to act as though you already are the owner of a successful business. If you can make your clients believe that they are working with a successful and well established company, they will put more trust in you and your work. But if you show up to meetings late, if you fail to format emails correctly or simply have errors on your website/portfolio, I can assure you that these clients will be a lot more hesitant to work with you.

As the old saying goes: ‘Dress for the job you want, not the job you have.’ Or rather dress for the life you want, not the life you have.


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