Last night I attended an event held at General Assembly in Sydney where Kaylene from Startup Creative gave an incredible talk on how to actually start your own business. I went with a few friends from work and to be perfectly honest, I was most excited about the free beer that was awaiting my arrival. I’ve listened to a lot of podcasts and read a lot of books based on self help and small business startups and felt as if I knew everything that Kaylene was going to be talking about. Boy was I wrong.
I don’t know what I expected the speaker at a talk like this would be like, but Kaylene was not what I had in mind. Rocking up with a beer in one hand and a few f-bombs in the other, she didn’t seem like the type of person to be giving business advice to successful businesses all over the world. But oh boy, was I wrong again.
Turns out, Kaylene’s knowledge of starting and running a successful business in a creative sense far surpasses anyone I’ve listened to or read before. It could have been in the way that she presented herself or in the way that everything she was saying related directly to me and my experiences, but everything she was saying seemed to stick in my mess of a mind. It was incredible.
Now I won’t go through everything that Kaylene mentioned on the night, however I will outline a few key points that I took from the talk.
1. Get clear on your idea
The trap I find myself falling into almost every week is attempting to chase another avenue that my business could go down and not sticking to one.
One week I’ll be sitting there every night writing a book on self help and then I think to myself, I think I could put all of this information into a Podcast and market that to a much wider audience! So I start making Podcasts for the next week or so and then think to myself, this could work really well if I take it directly to business and talk to them in person, that way I could get to the root of their problems right then and there. So off I go, planning to become a public speaker and then I stop and think, damn I wish I had something to give to these people to take home, maybe I should write a book! And so the vicious cycle starts again.
In order to get started with a creative business, you need to pick one avenue and roll with it, trying to start too many at the same time won’t get you anywhere. Trust me.
2. Get in the game
You’ll never make any money in business if you don’t start.
I completely understand falling into the trap of thinking that if you never start, you can never fail. Which is true, however if you never start, you will never realise how great you can be. Why you could be the next Picasso.
You need to work when no one else is working. Work your 9-5 and then hustle from 5-9.
How bad do you want it?
3. Master your mind
Now this is the most difficult one for me to achieve myself. I am a very messy person and hate to clean. But on the other hand, my work is so much more efficient when I’m in a clean space physically and mentally. So establish a routine and stick to it.
Surround yourself with people who want to see you achieve and will support you not only when you succeed but when you fail. When you need them most. Shit will happen, learn to flip failure into learning experiences and you’ll be far better off in the long run.
“Whatever the mind can conceive and believe, it can achieve.”